Ms. Eva Taračová
|Ms. Eva Taračová
After 20 very intense years spent by co-establishing, growing and expanding AISA, the first private market research agency in Slovakia, and after its acquisition by TNS I decided to make a radical change in my professional life: I started on a journey of an freelance qualitative researcher, facilitator and consultant.
I have successfully designed and conducted dozens research projects in wide spectrum of both commercial and non-commercial areas, facilitated tens workshops, co-operated with agile teams on developing innovations, explored lifestyle and values of various social groups, created employee values propositions, performed sophisticated mystery shoppings etc… Substantial part of my work was dedicated to strategic brand management tasks.